That’s Delivered Podcast

Dustin Dickerson of Dickerson Custom Trucks on Building Award-Winning Custom Semis, Smart Business Decisions, and Truck Show Culture

Trucking Ray Episode 136

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0:00 | 38:35

A custom truck is more than chrome, lights, and paint. The best builds are the result of countless decisions, relentless attention to detail, and a commitment to quality that most people never see. In this episode of That's Delivered, Trucking Ray sits down with Dustin Dickerson of Dickerson Custom Trucks to talk about the journey from truck driver and farm kid to one of the most respected custom truck builders in the industry.

Dustin shares how he got his start hauling grain and scrap, learned the skills of fabrication and paint work, and eventually built a business that attracts customers from across the country. We discuss the evolution of Dickerson Custom Trucks, the importance of social media in today's trucking industry, and why a one-stop shop approach helps owner-operators save time and get better results.

The conversation also explores the financial side of trucking and truck ownership, including choosing the right equipment, managing payments, protecting cash flow, and avoiding common mistakes that can put operators behind before they ever turn a profit. Dustin offers a behind-the-scenes look at truck show culture, the pressure of deadlines, and the friendships that make the trucking community unique.

Whether you're planning your first build, dreaming of a show truck, or looking for practical business advice from someone who has built a successful brand in trucking, this episode delivers valuable insights from both sides of the industry.

👇 Key Takeaways
✅ How Dustin Dickerson turned a passion for trucks into a nationally recognized custom truck business
✅ Why the best custom builds start with quality workmanship and attention to detail
✅ Lessons learned from hauling grain, scrap, and working behind the wheel
✅ How social media became a powerful tool for growing a truck customization business
✅ Why owner-operators need to match equipment choices to their business goals
✅ The importance of protecting cash flow and avoiding payment traps
✅ What truck shows are really like behind the scenes
✅ How competition in trucking often turns into lifelong friendships and support networks
✅ Why quality wiring and craftsmanship cannot be rushed
✅ The advantages of working with a one-stop custom truck shop
✅ How Parts for Rigs helps drivers upgrade and maintain their trucks
✅ What it takes to keep raising the bar in a highly competitive industry

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Why These Custom Trucks Feel Personal

SPEAKER_01

Welcome back to Death Deliver. I'm your host, Truck and Ray, and today we're sitting down with Dustin Dickerson of Dickerson Custom Trucks, a builder and creative force behind some of the most recognizable custom trucks on the road and at truck shows across the country. I've followed a lot of the work they've done over the years and seen the detail, the lighting, the fabrication, the paint. And honestly, what stands out the most is that these trucks feel personal. They don't feel mass-produced or trendy. They feel like somebody's division brought to life. But before the custom trucks and shows, there was the trucking itself. That's where I really want to start today because most people don't wake up one day building award-winning custom trucks. There's usually a deeper story behind it. So that's them. Thanks all for coming on the show. Really appreciate you. I'm doing well. Thank you for asking. I'm glad to have you here today. So I appreciate you coming on the show.

SPEAKER_00

No problem at all. Glad to be on here. You know, it's uh kind of a neat thing to even be asked to be part of something like this. So glad to do it.

SPEAKER_01

Absolutely. So, man, just to get things started, how did you get started in the trucking world? I mean, I know there's a lot more businesses. There's a lot to business, there's a lot to truck shows. I mean, to the Dickerson name. And what got you interested?

SPEAKER_00

So I I don't know. I've always loved semis. You know, I grew up on the farm and and we had some semis and stuff. We still have the the same 352 Peterbilt cab over that I drove, very first truck I ever drove. We still have it, and I still use it a little bit here and there. And it's got an 8 V92 Detroit in it. So it's got a got a just a really neat sound. And I think just getting the right with my dad and my uncle and everybody just really kind of cemented my love for trucks, you know, all the way back then. But as I grew up, I started driving and hauling grain and things like that. I hauled some scrap steel and different things and you know, even some concrete powder, just doing a few different things along the way. But I went to college in in Laramie, Wyoming, went to WildTech. Was you know, went to college out there, been messing around with trucks and tractors and things like that a lot, paint work and things. I already had quite a bit of background in that when I went out. But I came back and I started a shop here in Horntown where the shop is now with a really good friend of mine. And it was called Envision Envision Auto Trends. And we we did mainly cars and trucks and motorcycles. And we did well for a while, and then just kind of I could tell as I was going to you know start a family and stuff like that. It just wasn't gonna be enough to support my family. And you know, hey, I was 18, 19 years old when we got started too, you know what I mean? I didn't really I didn't know as much as I thought I'd do, you know, as far as actually running the business side of things, where I was always, you know, pretty, pretty good at the hands-on type of things, you know, certainly not trying to brag or or or say I was born at the top or anything, you know what I mean? I've still got some of the stuff that that we did back in in high school, you know, when I look at some of the things the way we ran wires or what we thought was the best we could do or what was the best we could do back then. Uh I still have a couple of those trucks and looking at them now, it's just kind of funny to see how your how your abilities progress. But as I was saying, you know, it could tell that the the cars and trucks and motorcycles weren't gonna be something I could support my family and and grow. There's just too much competition in that market. You know, we did a lot of collision work and stuff, and what I've kind of realized as I've gotten older and things like that, you know, the trucking industry is all about traveling and and you know, finding the best shop. I mean, that is what trucking is, you know what I mean? Going to A to B and whatever's in between is no big deal. When you wreck your car, if you hit your mailbox, you're not gonna drive, say, from you know, Ohio to Indiana to get your truck to get your car fixed. You know what I'm saying? So that's what we did a lot. You're gonna you're gonna choose a shop that's between your work and your home, more than likely, you know, because it's convenient.

Pivoting From Cars To Semis

SPEAKER_00

So we kind of uh scaled back on the car shop and stuff, and I went back to drive a little bit more and people saw what I was doing to my own trucks because I was, you know, fixing them up and and uh you know painting them and different things like I don't always done to the the cars and trucks and motorcycles, just similarizing, hey, you know, I need a set of pipes. Could you maybe do that? Or hey, I'd like to get my truck painted, or could you throw a set of fenders on for me? Stuff like that. It started to kind of gain some traction. And you know, it's really just that is the start to what is now Dickerson custom trucks.

SPEAKER_01

Man, that's amazing. I mean, that's uh that's a lot of hard work. It goes into starting the business, finding your niche. It could be a lot to uh to work to. I mean, you didn't give up, you know. A lot of people out there, they may fall in love with the amazing trucking, but the reality is there's a lot of difference between what you're doing and uh what the trucks are, what you you know, what you could teach someone to change their perspective. What happened for you to help that pivot into semis and finding that demand?

SPEAKER_00

I think I think just hard work, work ethic. You know what I mean? It's it's you you've got to be willing to to not give up. You can't quit, but you also have to be smart enough to pivot a little, you know what I mean? Um, I didn't give up in in the auto body, you know, the fabrication and stuff like that. I didn't give up on that, on that world, if you will, but I pivoted to semis where there was less competition. I think you've got to be willing to say, okay, you know, we're not doing as well, things aren't going the way I thought that they needed to go. Let's let's try to take a small step back here, figure out where where are we doing right, where are we going wrong, and you know, and try to try to go down another path. It's not a total different path where you're still pulling from the same uh skill set that that I've developed working on cars and doing all the custom painting and things like that that we did to the the cars and the smaller stuff, just applied it to a different canvas. And I think that's probably what it's taught me is a lot of marketing, you know, the the power of social media is is pretty unbelievable. You know, you got to get yourself out in front of your customer, you've got to show them what you're capable of, and then you've got to keep showing them, you know, you got to stay in their mind, you can't show them one time and disappear, or that's you know, that's not a real benefit to you either. It almost puts a question in people's mind, like, well, it's all that guy, where did he go? You know what I mean? It you gotta stay in front of them, uh, you've got to show them the type of work that you want to do. You know, if if we do a lot of 589 Peter builds now with the notorious builds and all that stuff, and that's that's where we found kind of our our strong suit and our quicker turn jobs that we do. We found that there's a need for guys that don't know how to order a truck or don't have the time to sit down with their dealer, they they don't really know maybe what the ins and outs of getting the spec done are, getting it spec'd just right so that when the truck comes in, it's it's an easy progression from from what call the raw material to a nice looking working truck, and then have us do some work to it, and then maybe find another shop beyond that. We are a true one-stop shop, you know, from from Spark, and and then they they fly in or uh sometimes drive in to pick it up. So, or we deliver them too, sometimes even. So it's kind of neat where where business can take you once you start to look and see what the needs of your customer are.

Pride Matters More Than Hype

SPEAKER_01

That's amazing. I'm trying to get some inspiration too for a lot of younger ones out there. Trucking itself can be exciting, it can be a little intimidating when you talk to people about getting CDO. I mean, they those trucks are so big and they say, Man, I just can't, I can't do it. But just think about if they could get into customization or working on trucks, reaching out in that way. What do you think uh trucking today still creates some excitement and inspiration for young people?

SPEAKER_00

There's a lot of sense of pride in in a job done and a job done well, you know, whether that job is working on them or driving. You know, there's you don't have to try real hard, unfortunately, you know, and and we even fall short in the in the customer service world, you know, in the the service to the customer that a truck driver provides is taking care of their truck, you know, showing up on time, getting getting where they're going on time, you know, unloading that uh the product, whatever it may be, and not damaging it. You know, there there's just a lot of sense of pride in that, or there should be, you know, I think we've lost a lot of that. People just kind of maybe look at that that have been in it or or you know, some of the trucking companies are just all about all about volume, not not quality. You know, I would like to think that most of the clientele we have here at the shop are are of the guys that want to do a really good job. And and I think I would encourage the young people to to to you know to look at some of the the trucking companies that are out there that take care of their trucks, model yourself after those. That's gonna take you a long way. I mean, when I got started, I guess when I when I kind of made my decision to step away from driving and get into more of the truck building, I rebuilt my personal truck, named it Built to Be Noticed, and and it just was that. If we built it to be noticed in the market to say, hey, we're here and and this is what we're capable of, you know. You have to show people what you're capable of rather than try to tell people, in my opinion. If you if you just, you know, even if you're just a truck driver and you're walking up to someone, say your own or operator, and your your truck looks erect, it's it's dirty, you know, maybe it's beat up. You know, beat up is fine if that's what if that's what you can afford, but but you can keep it clean. You can look like, you know what I'm saying? You you look, if you look the part, you know, we joke around here a lot, fake it till you make it. You know what I mean? It's you know, just we're just teasing around, and I'm certainly not trying to say that I've got the world by the tail, but but if you look like you've got your stuff together, people are gonna take you serious. You know what I mean? If you if you're dressed nice and and you, you know, you look like you got yourself put together, people are gonna trust that, and that'll get you somewhere. You know, if you if your truck's dirty, don't take care of anything, you know, you have a bad attitude, you you know, you you you just showing up in flip-flops and look like you're a mess, like nobody's gonna take you serious. So I would I would really encourage the young people to to look the part, look at the trucking companies, look at the owner operators that are that are who they want to be when they get to the point, excuse me, get to the point of their career that that person is in, you know, and and model what they're doing or or follow their model. I'm not saying that that they have to follow it through a T, but but surround yourself with the people that are where you want to be. You know what I mean? I think that's I think that's pretty good advice for for just about anything, you know, if you find a group of people that are at a level or or in a business or whatever that you're interested in and you you strive to be at that level or do what they're doing, you need to surround yourself with those people because there is a real truth to guilty by association, and that could be a good thing, you know what I mean? Because if you put yourself on their level by putting yourself in their circle, only in my opinion, only good things can happen from that. And you know, the the flip side of that, if you if you hang around with the wrong crowd, you're guilty by that too.

SPEAKER_01

Yeah, I totally get what you're saying. Um sounds like you're speaking to me. I mean, I'm trying to hang out with cool people like you guys and the trucks that you guys have. I mean, it's hoping it rubs off of me so I can keep trying to do this when I'm you know on the podcast, and you know, one day too, I also have maybe a truck of my my own, a show truck. So I totally know what you mean. I got a lot of chance to talk with a lot of great people like yourself. And I mean, man, your circle is in in your control, and it's about who you put in your environment. I mean, these custom trucks are so beautiful. And when you go to these truck shows, when you look at them, I mean they're they're breathtaking. And you know, you see the dollar signs right away, but if you look at it, you see the hard work that's put into it, and also the people, the man that's uh that's trying to help other people uh see the beauty in trucks. So that's a that's a beautiful thing. I mean, the painting is spot on. So yeah, investing in the industry when uh you see those show trucks and the things like that. How does one get started?

Start Smart With The Right Rig

SPEAKER_01

Do you hear stories of customers or as you know, they they bring their trucks to you, do they they talk to you about how they're able to make it happen as an individual or what they want to be?

SPEAKER_00

Yeah, honestly, I I that's probably one of the things that I enjoy the most about my job is what does my customer do? Are they you know what or what's their purpose for the truck? You know, it's kind of a twofold. I enjoy hearing their story as much as as much as anything, or I enjoy hearing about what do they haul. You know, some some guys haul just random stuff, you know what I mean, normal kind of things. And then other people haul things that, you know, you're just like, huh. I I mean I'd buy that, but I guess I never really considered how it gets from here to there or the raw materials it takes to make that or whatever. You know what it honestly, most of it goes right back to good decisions and hard work. We're building a truck right now for a guy out of Florida that's a brand new truck, W900, and he's a very large watermelon and strawberry farmer. And he was a truck driver that wanted to be a farmer, and again made made good decisions, had a had a good work ethic, great work ethic. I mean, he's just a super great guy that surrounded himself with the right people, and they taught him some things, and and you know, now he's doing very well for himself. You know, I think it's just hearing those stories. I mean, that's what to me allows me to get a little bit of inspiration as well for some of the stuff that we build, you know. But I just think it's really important for people to not jump straight to trying to do a show truck when you're trying to get started. You know what I'm saying? And I would probably say that I'm as guilty as anybody of when I started, you know, wanting to have that nicest truck and everything. But it it's I'm not saying you can't have a really nice truck, but I if if I had to do a little bit over again at the very, very beginning, I would start out with a little bit different piece of equipment. So when I very first started out and really kind of started building my trucking company, I had a 359 with that was 300-inch wheelbase and 63-inch sleeper, and I put a C16 in it, and you know, had had all the stuff and I was hauling grain with with well, it's actually my the half-round that's that I rebuilt, half-round Mac dump trailer that I rebuilt that's behind the built-to-be-notic trailer. Or I'm sorry, the trailer was behind the built-to be noticed truck. Anyway, as about as heavy of a rig as you could ever try to haul grain with, you know, what I guess what I'm getting at is match your equipment to what you're trying to do. You know, what I was trying to do is haul grain. You need to be super lightweight. I should have had, you know, I could still have a Peterbilt, but probably should have had a day cab. Probably should have had a little bit smaller engine that wasn't quite as heavy. Definitely should have had a hopper bottom, not a dump trailer. You know what I mean? But that piece of equipment I I paid attention, I'd step back and said, okay, what can I do better? My equipment was was good for hauling hauling gravel. We hauled a ton, ton of gravel into a an asphalt plant that wasn't too far from my house. So I transitioned into hauling something that was more matched to my equipment, because the dump trailers are heavy. You know what I mean? You need a you need a real lightweight grain trailer, a little daycap, uh, to try to make any money with that. So, I mean, as far as guys trying to get into trucking and and I would say make sure and match your equipment to what to what you what you are going to be trying to do, if you have the ability, you know. I mean, some of it is too. We had that 359. I stretched it and I did a lot of work to it and repainted it and this and that. So, you know, if if it's like grandpa's truck and you want to run grandpa's truck, and and uh opportunity presents itself to, you know, you know, we're an ag community, it presents itself to Hall Grain, and and you have you know something that's not exactly perfect, then then run it because there's there is benefit in a cheaper truck that that you love to run, but you know, keep your eye on the prize and and maybe try to move into something that's more suited, you know, like I said, you know, more suited to what you're trying to do, or transition into some work that that particular piece of equipment is more suited to do.

SPEAKER_01

Yeah, I mean that's that's a lot of work. I mean, that's a lot of forethought that you have to put in. And once you get it to the industry, like your niche, then you can see how to customize it, get it right. And so yeah, I see that foresight that uh you have now. So yeah, you probably could have someone help mentor individuals, help reach out to them and say, hey, this is what's gonna work. Is this what I'm you know, what I'm thinking about running? And maybe someone will actually give me some sound advice, you know, just reach out to individuals that are experienced, have been down the roads like yourself, and uh, you should probably uh be able to get your your truck, you know, lined up just right and get it to where it's able to get great great value out of it. So that's really good.

SPEAKER_00

Yeah. Well, I mean, it's not that you can't have a fancy truck, you know, doing what you're doing. You know what I'm saying? It you can always start out and build, you need to you need to protect your cash flow. That's that's the biggest thing. You know what I mean? You you get out there and you you risk too much right out of the gate, and you're just either swallowed up by by payments or or just you know, things don't work out quite as well as you think they're going to. And I mean, I mean I'm I'm just as much of an example of it as anybody. You know, you go out and you start running some numbers and say, Oh, I can haul that for that much, and and you know, if I do three loads a day and everything should work out fine, well, you know, you average two loads a day. You know, there's those days you get three loads, but it doesn't pay enough to do it. So then you know, you kind of can back yourself into a corner. And, you know, that's where I say you need to, you know, just be realistic with some of the stuff that you're thinking about. And, you know, like I say, I'm sitting here talking to a younger version of myself as I'm as I'm saying this because I'm I'm just as guilty as the next guy of being a being an optimist, you know, and and thinking that things are gonna work out. And certainly don't want to be a pessimist, but and you gotta get out and get out and and go to work. That's that's the number one thing. You know, you've got to be unwilling to fail. And if you've got those things going on, you know, over time, that show truck will come. You know what I mean? It'll you'll you'll build up and you'll you'll make a little money and you move up in vehicles and end up getting to where you can do something a little bit nicer. And you know what I mean? You're there there's a ladder for a reason, you know what I mean? It's not only just the top rung, you gotta work your way up.

SPEAKER_01

Yeah, absolutely. I mean, yeah, I mean, you gotta put in the time, you gotta the hard work pays off and and to be patient

Truck Shows And The Family Network

SPEAKER_01

out there. I mean, the culture of custom trucks, you know, when you talk about why it feels like you know, family when you're at these truck shows, there's a subculture inside co trucking. What does what does that mean for you? What do you think that keeps people so passionate about it?

SPEAKER_00

You know, I I just really enjoyed going and talking to the people. You you end up meeting new people all the time. We've in the last few years tried to go to a lot of different shows in different areas of the country to try to branch out and meet new customers, meet new people that maybe have never even heard of us. You know, I think that's probably the thing that that I try to focus on a lot in meeting new people, and they just become part of your family almost. You know what I mean? You uh you start to be looking forward to seeing them again. And hey, where are you going? You know, you gotta go to this show, or you gotta go to that show, or where are we gonna see you again? And and you end up just you you just pick up right where you left off, you know, you go from show to show. There might be three, four, five months in between a show before, you know, between seeing uh you know, a particular friend or or or a competitor and and you just pick up right where you left off and you're like oh man I mean you know I heard you've been working on this truck let me check this thing out you know and and then they show you all about it and vice versa or maybe you know if you know I'm I'm fortunate enough to get to build you know new things you know relatively often so we get to show off new stuff certainly not at every show but typically every year or maybe off the year so it is really fun to you know to to show off your your work and and that's what that's what I think I look forward to the most is just reconnecting with all the people at the shows and and it's really you know it just becomes a support team almost you know kind of going back to some of your uh earlier questions you know what's some advice you know to some younger truck drivers or whatever you know go out and meet some of these guys at the truck show scene again be part of their circle as much as you can and if you have trouble somewhere you always got people to call you know what I mean you'll you'll you go around the the country and you know I've had trouble and you end up you you end up thinking okay who's from you know who's from South Carolina who do we know oh that's right to call that guy he's gonna know somebody that's you know he might still be four hours away or she but they're gonna have a friend that's right down the road that can help you out and I think that's that's probably the the neatest thing about you know be being part of the truck show scene is just just a camaraderie I guess and the the the the willingness for people to give you a hand you know what I mean you guys are actually killing it out there.

SPEAKER_01

Is there any opportunities that you see that could be improved on I mean you're working hard you're trying to get the truck completed for the truck show and meet the deadline is there any obstacles that happen or things that frustration that come up that maybe we could share with people to show how hard it is to to get these truck shows completed.

SPEAKER_00

Yeah like every show we try to go to you know no I I joke about that you know we've got a really great team I couldn't do what we're able to do without them you know what I mean every single one of them I mean there's I think just shy of 20 of us right now and then it really does take take all of us you know there's a lot of planning that goes into in the all of it timeline you still you know you've got a particular date you're trying to get a show I'm sorry a truck done for a show and then you you know so you've got that show truck going on and we've got our you know our our normal everyday stuff that we're also trying to accomplish you know whether that's a collision job if it's you know a 589 a toter home you know what have you you know we've got things going on all the time so I mean you have to yeah you got to get the show trailer backed up you got to get get you know make sure all the you know all the stuff you've sold at the last show is restocked in the trailer and in the you know the soaps and all the stuff that we have now there's just so many moving parts to to what we're doing now and and certainly not trying to sound cool or anything but but it is it it can be overwhelming. But again having the team that we have I I am lucky enough to have people that are that's their job you know what I mean we've we've got my wife does a lot you know making sure all we're hotels are scheduled and and things are ready to go I mean there's just there is a lot of different pieces and parts to it all but you know we we have a I don't know we just are as coordinated as we can be but you know as far as the trucks go it it I say it all the time if it wasn't for last minute we wouldn't be able to get anything done and you know and sometimes unfortunately we don't we don't hit a target you know and that's really really disappointing but a lot of times when we when we miss a deadline it's because we're pushing the envelope to a higher level or we're trying to raise the bar if you will you know unfortunately with the truck we're building right now we we've missed a couple of deadlines but we've bought some new equipment and trying to really do more so I I guess I've kind of backed up redesigned a few things and now we're uh we we bought a five axis wheel so we're machining so far it's really trying to take our our builds to to a whole new level by machining a bunch of stuff here at the shop so it's I'm really really excited to show off the truck um but I but I also I just I want it to be right you know you only get one chance at a first impression and if it's not if it's not tip top then I I don't want to show it off.

SPEAKER_01

Man you guys are killing it out there. I mean I love the passion I love the way that you guys are it's deeply ingrained in you guys in your team I mean you really appreciate coming to these truck shows seeing a lot of the trucks that are there is it makes it you know like I wish a lot of people had more exposure to what you guys are doing you know that's I think that would be huge for

Quality Builds Parts And What Comes Next

SPEAKER_01

you guys.

SPEAKER_00

Well thank you I I really I really appreciate that that that means a lot to me you know it's tells me that we're we're on the right track you know what I mean we've we've just tried to stay true to our roots and and just build really cool stuff do the best we can we've always focused on on just making it the best quality and a lot of times that takes longer you know what I mean and it and and well every time it takes longer you know I can't think of a single situation where I can provide someone a better product quicker by doing it the right way. You know what I mean? It's kind of the right way takes a bit more time. You know we really provide pride pride ourselves on on wiring doing wiring the right way. You know I mean you you can you can there's certainly faster ways to make wiring harnesses than the than the way we do it but I would challenge someone to tell me there's a better way you know what I mean and that goes back to having some pride in what you do. You know if you if you rush it and think well you know as soon as it's out of here it's not our problem anymore. That's that's just not our mentality you know I think a lot of that goes back to when I was a truck driver I don't want to be broke down on the side of the road because I paid somebody to fix something for me and they did a hack job on it and now I'm sitting right back in the repair shop paying someone else to do it the right way you know or or had a failure because they rushed through it you know a wiring connection wasn't very good or you know just what have you there you know there's certainly shortcut ways to do things that that we do thinner materials if we're talking about some of the fabrication stuff some of the panels the light boxes and stuff like that that we make certainly can make it cheaper but there again cheaper is rarely better I would argue that it's never better and there's a time and a place for a for a cheaper piece but but we've just kind of really built our brand on quality and we feel like our customer comes to us for that better piece. They'd rather buy it once than buy a cheap one four times to get that same longevity out of out of their purchase you know so you know every everything we build here at the shop is on the parts for rigs side so there's so we have Dickerson custom trucks that does all the custom semis and all the stuff that the main stuff that you see on Instagram and Facebook and social media and so on. But the parts side that we build all of our from is it's called parts for rigs and you know we've put a lot of effort into that we've been we've had that company for about four years now we're doing a lot of chrome shops and we have a dealer network and things like that. So we're really proud of that. You know one thing I realized early on is that we can't build every cool truck here at the shop. And there's a lot of people out there in the world that are like me that want to get their hands dirty want to get in there and do it themselves you know take a lot of pride in seeing the transformation and knowing that they they did it. So it you know we we build all of our parts in-house and now they can you can buy all the parts through our dealer network to do it yourself if if that's what you choose. So kind of allows a guy that's just starting out to fix up his own truck along the way a little bit. Maybe they're really mechanically inclined and they like to do it themselves or maybe they understand the need to learn how things are done. So when you're on the side of the road and your tail lights aren't working you kind of have an understanding of what I need to do to get myself out of the jam and get on down the road here you know where you get in there and you're learning by doing it yourself. If you have a failure or you have a friend or somebody that that has a failure you could be that guy that can give some guidance on how to repair it you know there's there's some value in all that man I mean you guys you can definitely do it the show trucks that you guys have I would definitely want to make sure that you guys are the first ones to call if I ever wanted to get me a show truck and I love going seeing all the classic rigs and all the trucks that people love to display what's your favorite truck maybe ask one of the some real talk what's your favorite truck out there you know I I've I started driving that it's uh it's a 77 352 Peterville like I said it's got the uh cab over it's got the AB92 Detroit in it just has a real unique sound so I guess I'm probably always kind of drawn like to that sound you just know it you know what I mean you can be having a conversation and the conversation will stop and all heads will turn when that when when an old old Detroit goes by it's it's just you know I mean like it it just a neat sound so that's uh that always makes me smile when when when a customer calls me up and says hey you know I've got a any particular model that with a Detroit in it traditionally I've always been a cat guy so I mean I I really enjoy I guess anything with a cat in it but overall you know I always joke that I I bleed red ovals you know what I mean so I'm I've always just been a Peterbilt guy really and really really like Kenworth there's uh the guys give me a hard time around here so we we farm too and I run my some of my bigger tractors are Alice Chalmers so they're they're old but it's certainly not my workhorse tractors but anyhow there's an A model Kenworth that uh Alice Chalmers put an engine in for just a short period of time and I'm gonna need one of those in my life at some point in time so now's not the time but but I you know I kind of loosely have some feelers out there looking around for one I would really enjoy to have one of those but you know the first truck I ever bought was an extended hood 359 I still have it today it's not the one that I was describing earlier talking about pulling my dunk trailer and stuff I did pull that that trailer with this particular truck but this one I haven't ran for shoot I don't know probably 15 years I'd say it's been sitting which is unfortunate but probably my favorite truck my daughter Kendall she would she would definitely agree 359 pretty special spot in our heart you know just the old classic trucks you know we've got two or three of them at this point and I don't know I think I guess putting me on the spot probably a 359 is my truck but but you know ask me in a few years when I find that Kinworth that might be that might be a pretty strong runner up too.

SPEAKER_01

Nice man that's awesome nothing better than having a favorite truck and I mean you got some really specific trucks that you're looking for so I hope you find those in the future man I really appreciate you guys taking the time out of your day I know you're busy and you got a lot of things to get done deadlines so I mean you guys are are doing it yeah and uh especially uh this time of year I'm sure you're busy so I love that you took the time to talk to our audience and talk to people let them know hey check out a truck show once in a while all the work that goes into it and the beautiful trucks that are out there you're gonna love it you're gonna just it'd be a special place in your heart once you go to a truck show and see the Dickerson trucks and so many other trucks there as well. So I love that we got a chance to take this time and you're coming on and and helping us out.

SPEAKER_00

Absolutely well I certainly appreciate you uh taking the time and asking us you know uh it's something that when I first started my career I certainly never dreamed that I'd be sitting here doing a podcast talking about the achievements of of the team and and the business that we've built you know and that's uh pretty humbling you know what I mean to be honest and it it's pretty neat that that your viewers would or listeners would even even care to hear from a guy like me you know what I'm saying so yeah we've got some big stuff in our future keep an eye keep an eye on we uh we're trying to trying to build a new shop and try to expand and do a little more so that's that's kind of my personality is always what's next what's the next thing you know let's do a little more we can do we there's always a little room for a little more you know what I mean so if we can if we can get her done the new shop's not a not a done deal right yet but if we can get it done that's it's it's gonna be really really exciting and and really quite a what do I want to say uh a benchmark in our achievement to that point you know so we'll uh we'll see stay tuned that's awesome we definitely want to stay tuned and uh where's the best place for people to reach out and maybe uh check out some of your new projects or some of the things you're coming up with I mean a new shop that's gonna be amazing where can they reach out? Yep so Dickerson Dickerson Custom Trucks dot com is our website you can find all of our soap line is on there we got a full line of soaps and stuff on there that way you can see you know you've seen it's kind of been a progression as I mentioned earlier you know I've built the trucks then now they can buy the parts to build their truck if they'd like if that's their type and then they've seen all of our trucks that the show's all cleaned up now you can buy the products that we use to clean our trucks as well. So you can really you know kind of follow right along with us. So if you're interested in that DickersoncustomTrucks dot com and then on all this popular social media you know Instagram Facebook TikTok just Dickerson Custom trucks and you know that's that's our main way to keep in front of our customer you know we've got Brian everybody knows Brian now on our social media you know he's got his own little catchphrase that's Brian Dickerson Custom trucks and parts of rigs you know it's how he always introduces the video so it's kind of funny to to see him start to have people come up to him at the shows hey are you the guy does all the social media and he does a great job for us and my daughter Kendall as well you know she she helps with social media stuff has her own account and doing a lot of pinstriping and things and it's really fun to watch her grow and you know all my daughters got four daughters got four of them yeah they're all so they're on they're on summer vacation right now my youngest is two and a half so I'm gonna be uh yeah yeah I'll be 43 here in a little minute and uh uh so no they're great so yeah Dustin we really appreciate you coming to the show I mean you guys gotta stay tuned to what's next with Dickerson custom trucks I mean you guys are doing big things out there we really appreciate you guys having this time to come on the show talk about the risks that craftsmanship building something unique inside the industry that can sometimes feel repetitive and exhausting and honestly I think custom trucks remind people why they fit fell in love with trucking in the first place.

SPEAKER_01

So definitely want people to keep up with you guys on all those social media platforms. So thanks for mentioning that as well. This has been another episode of that delivered I'm your host trucking Ray make sure you check out Dickerson trucks custom trucks and keep an eye out for those incredible truck shows around the country. Until next time stay safe stay driven and keep rolling

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